China has unique, flourishing markets that are comprised of a diverse group of people with strickingly distinct lifestyles and preferences. In order to complete in the Chinese market, designs have to be more than just functional and aesthetically pleasing. Designs must go above and beyond to accomplish a strategic goal that is extraordinary, innovative, and beneficial to both the user and society. This is a successful design.Successful Design Awards seek to honor the top international designers and enterprises for their designs that ar most successful in Chinese market. Designs judged by looking at an all-encompassing view of the design from it’s conception to its commercial outcome.